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GUEST POST: Since Faye started her blog, traffic has rapidly increased and increased every single week, without fail. Initially, traffic was incredibly small. Globally, less than 100 hundred people logged on to her blog in it’s first week.
More startling, perhaps, is the fact that her reach in Dublin is now greater than most of the major indigenous fashion magazines.
To put it in perspective using ROI TGI 2009 figures, 17,781 Dublin visitors in a week, or an average of over 70,000 a month, compares to the 19,200 monthly readers in Dublin for Social & Personal, the 32,900 for Tatler, and the 60,200 for Image.
Turning to Facebook, one finds that while Tatler has 2,937 fans, Social & Personal 3,138, and Image 4,875, Faye has more fans than all three publications combined. In fact, she has more than 20 times the combined reach on Facebook of all three publications, with over 221,000 fans. Faye will likely pass quarter of a million fans by the end of Febraury 2011. Of course, not all of Faye’s 221,000 fans are Irish!
That said, no other Irish person anywhere in the world has more fans on Facebook. In fact, the second most followed Irish person on Facebook, Pierce Brosnan, has 102,875 fans at the time of writing, as compared to Faye’s 221,558 fans.
More interesting perhaps is the reach of her posts and status updates on Facebook. A good example of this would be a video she recently posted of a campaign for Galaxy running in a number countries around the world. That post has received over 150,000 impressions (see picture).
Adding the reach of both mediums together, on a good day Faye’s posts, status updates, videos and pictures are consumed hundreds of thousands of times globally. That reach adds up to millions of impressions each month across her blog and Facebook fanpage.
As that reach expands, both mediums become more valuable platforms for those in the industry interested in reaching a very niche but lucrative fashion audience.